Though Instagram emerged as a photo-sharing application, now the video content became the king on Instagram to drive more engagement later on. Over one billion monthly active users, make your online presence on Instagram stay a step ahead of your competitors. In that, 60% of Instagram users find new products, and 80% of users follow at least one business account. So, because of this higher engagement, more than 25 million businesses are on Instagram to improve their marketing.

Since the competitions are higher on Instagram, you can reach success with powerful marketing strategies. Now Instagram has grown as a creative platform to explore your thoughts to audiences in an exciting way. The recent survey shows that videos generate more likes and comments than photos. So, creating video content gives you an excellent way to gather a highly interested audience for your business.

Usually, videos are not hard to create, and the below steps give you exciting ideas to make video content with more audience engagement.

1. Promote Your Content Through Teaser Videos

Teaser videos are a short video about your important publications, your upcoming live session, or an intro to your new product. The short videos perform better and give you unexpected results at the end in an engaging way. Since posting a very long video is not possible through Instagram, make a small video showing a short description of your long video and post it on your Instagram feed or stories providing the full video link on the description. Without any doubt, you will find more traffic for your entire video.

The teaser videos may be based on the following ideas to make your audience visit your content.

• Show the final result while using your product.
• Bring Out a video with the outcome of your promoting content.
• While announcing an offer or conducting an event, shoot a teaser video to reach huge audiences.
• Listing your product features and advantages with takeaways on your teaser.

With the above ideas, always keep a list of upcoming content or any announcement in new products and make a teaser video to engage your audiences.

2. Take Viewers Behind The Scenes

The best way to build trust among your audience is by showing behind the scenes of your business. These videos will connect a good relationship with your customers and increase your brand awareness that helps reach many audiences. Showcase the other side of your business, which gives a natural look to your audiences and may increase conversions with potential customers.

Bring out the making video of your product, not relieving too much but showing a small portion of your process. Introduce your employees on the video and if they have any individual talents, make it visible to your audience, which may help to implement in their personal life. Likewise, the below points give you some ideas to shoot behind the scene videos.

• You can also showcase the packing methods of your product for the customers instead of talking only about the sales.  
• Instead of providing Vlog videos about an event, you can show your audience the setting up of your event venue.
• Shoot the making of your product and edit it by making it fast-moving and publishing it.

3. Engage Your Audiences With Reel Videos

Instagram introduced the Reel feature to make audiences engaging and entertaining in this field. Reels are a short video of about just 15 seconds where you can show your unique talents with creative content. You can reach out to new audiences other than your existing followers on this feature with your unique and trending content. It is a place to deliver higher quality content in a very short period.

You can shoot a video with helpful information or entertain your audiences. For example, you can choose the cooking segment and show the audience about cooking recipes to get more audiences engaging on your reel. Likewise, using these types of ideas boost your engagement rate by gaining more reel likes for your engaging video. The reel videos will be available either on the explore page or at the bottom of your feed, there will be a reel icon, and through that, you can enjoy watching reels and get some creative ideas for making your own reel.

4. Tutorial Videos Through IGTV

Making tutorial videos is an excellent way to show the working and uses of your product to audiences. Since it requires a long video, Instagram provides a feature called IGTV (Instagram TV), where you can post a long video. People will know the detailed information of your product easily with your IGTV video. Shoot how-to-do videos about your product in a creative way and get more engagement by gathering your audiences to your video.

An engaging tutorial video with some additional tips to audiences may help to increase your sales and also creates brand trust for your product. For example, if your product is related to any table accessories, you can do a video of making a small office setup with your table product in a tiny space. From this video, your audience will learn to utilize small spaces and buy your product. Likewise, making videos with some helpful tips may engage your audiences with your brand.

5. Promote Your Video Using Instagram Stories

Instagram stories are an exciting feature of this application to create audience engagement easily. More than 500 million users on Instagram post their engaging activities daily on stories. It is a perfect place to engage your audience and connect with them easily. Your stories will last for about 24 hours on your follower’s page, which is visible at the top of their Instagram feed. So, it allows your followers to view easily rather than the posts on their feed.   

Instagram stories allow you to post for about 15 seconds in a slideshow form with multiple stories on it. Instagram provides some stickers and filters to increase your follower’s engagement. The countdown sticker on the stories plays a major role in engaging your audience by providing the countdown with time and date before launching any new product or events. With question stickers, you can ask questions directly with your audiences and get suggestions from them to grow your business.

6. Conduct Interviews With New Guests

Invite a respectable and well-known person or any popular people like a high authority in your business and make an interview session. Make the session interesting and engaging by asking exciting questions for the guest and asking your audiences to leave their suggestions in the comment section. The engagement rate will reach the peak with some sparkling discussions. The guest may also share their personal experience responsible for their growth, creating inspiration for many audiences.

Though it is tough to invite new guests to your channel, you can learn the inspirational stories and publish a video by telling a success story of a famous person. Another best way to engage your audience is by getting positive reviews from your potential customers. Invite the customer who is using your product and ask them to review your product, which will be a great way to attract new audiences to your account and increase your sales conversion at a higher rate.

Final Thought

One of the important ways to engage your audience on Instagram is by making creative videos. Videos help you to gain tremendous growth in your marketing strategy. Make your presence on Instagram to grab your audience’s attention and convert them into your potential customers. With the above simple video content ideas, you can create Instagram videos with higher engagement providing ways to boost your sales conversion organically without spending much money.

AUTHOR BIO:

Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.