10 Things Everyone Should Know About Effective SEO Copywriting
SEO or Search Engine Optimization is the approach that enables the effectiveness of promoting your content in search engines. The correctly planned SEO strategy gives your content an advantage over your competitors who target the same industry and end users.
Each website page visible in Google search is displayed by its relevance to the requests of the users, which means if your content includes the relevant keywords to the request, it will be ranked and displayed to the user. So, your task is to ensure each of your content pages is analyzed according to the relevant keywords. In this article, we would like to deepen into the specifics of SEO copywriting to share with you the most effective methods of building an SEO content strategy for your business.
10 things you should know about SEO copywriting
Know your target audience
The first critical step in creating an SEO copywriting strategy is defining your ICP—ideal customer profile. Before creating any pieces of content, you need to research the current market in order to specify the approximate portrait of your target audience, its concerns, needs, and requirements. Overall, you need to know who you write the content for and what expectations they have for searching for this or that topic on Google. For example, if your business is related to car repairing services, your SEO content pieces need to base on the common issues drivers struggle with and the solutions your company can provide them with.
Pick the relevant keywords for your content
SEO copywriting will be effective only under the conditions your pieces of content include the relevant keywords according to certain topics. The set of keywords is a must-have for any type of content you write, whether it is a short post for social media or a long-read for your website blog. To define the trendy and relevant keywords, you can use various tools like Ahrefs, Google Search Console, Semrush, Soovle, and others. These tools will automatically do the research by topic or a certain keyword providing you with LSI, competitors’ examples of articles, volumes, and densities of the keywords within your content, etc.
Get acquainted with the content of your competitors
We would like to dedicate a bit more attention to the research of your competitors as it is a pivotal step to making your content better, relevant and unique. Surely, you can use the tools we mentioned before to analyze each keyword or keyword set within different websites of your direct competitors. But you still need to visit and read each of these articles manually to check the structure of their posts, the number of links and keywords they included, and the visibility of their content to consider these things in your blog.
Show the value of your audience
The main purpose of SEO copywriting is to promote your business services or products and enable the target audience to make the purchase. So along with writing trendy and informative articles for your end users, you need to consider the selling part of each of your publications. It should not sound promotional a lot, but you need to show your awareness of the concerns of your target audience and explain how your business can help them in the short term. Generally, focus on the needs and issues of your potential customers, not your own benefits and income.
Include business insights
Custom writing service Trust My Paper suggests that making your content unique has to be your top priority. When we say “unique”, it doesn’t actually mean receiving 90-100% uniqueness in anti-plagiarism tools. It is about sharing your own business insights and knowledge based on experience, real case studies, interviews with customers, and testimonials from customers. Sometimes a single review from your real customer can provide potential clients with more value than a 2000-word article dedicated to praising your business. Don’t be afraid to share the positive sides of cooperation with your company and the challenges you had on your projects, and explain how your team succeeded in handling them.
Structure your publications
SEO copywriting also entails the accurate structure of each publication. After you collect the information about the market and competitors, you can determine the perfect structure for your articles and other types of content you produce. If we speak about the long-read post, it surely needs to have an appealing and trendy heading, subheadings, and bullets to divide the plain sheets of content, links to credible resources and other pages of your business website, visual content, and CTAs. A vital note—the readers need to reveal the theme within your article according to the selected heading, so make sure your content completely corresponds to the subject.
Meta tags optimization
Meta tags are obvious for each article or landing page you publish for your business website, and they commonly include meta title, meta description, and tags suitable to your article topic. Basically, each meta tag has a certain length and conditions. Foremost, each needs to include relevant keywords, as exactly this tiny piece of content will be displayed in search engines. Secondly, it has to be in the framework, for instance, the meta title needs to have no more than 60 characters. The same needs to be applied to the meta description—laconic but informative.
Simple language for your SEO content
Pick simple and clear writing or better say communicative writing style for your SEO content writing. Surely, the length of each piece of content depends on its type and theme, according to market and competitor research. We recommend avoiding complex terms and expressions, so as not to confuse your target audience. We are sure there are numerous ways to interpret complicated knowledge into simple sentences and facts that will be understandable for your readers. Also, we recommend highlighting the vital parts of your article to show the main point of this publication for people who just look through the content quickly.
Visual content is obvious
Based on reviews from the writing service Best Writers Online, adding different types of visual content is an inseparable part of SEO copywriting strategy, as not only text can be displayed in search engines. Each piece of content needs to contain at least 1-2 images or 1 thematic video that will help you better reveal the theme to the target audience. Foremost, it makes the article more appealing and attractive to readers, but all the images you use need to be unique and created specifically for your article. A critical detail about adding pictures is writing the alt text to each image, which allows search engines to show your visual content and links to articles on the website.
SEO strategy testing
Once you launch your SEO content writing strategy, it doesn’t mean you cannot adjust it. You can test various methods and approaches like the writing service Writing Judge to reveal the best that effectively promotes your business and enable your target audience to make a purchase. For example, you can test different types of content like long articles, short news posts, social media posts, and so on to define which one suits you best. The same can be applied to CTAs you include in your publications and the content they contain. For instance, one CTA can work profitably for your competitor but not for your case.
SEO copywriting has critical components that need to be applied for each SEO content strategy, despite the industry and specifics of your business. It is a working way to promote your brand organically where you don’t need to additionally invest in advertising as SEO content promotes itself.
Lillie Jenkins is a creative copywriter and content writer. She has worked as a copywriter since graduating school, so her writing skills are well-honed. She writes publications in such fields as marketing, business, education, and personal life. More than writing Lillie loves to travel and read professional literature