Business Description
Before understanding brand identity, it is necessary to have a gist of ‘brand’ and how its image is formed. In simple words, “ A brand is something that includes expectations of customers, stories, memories and relationships that are brought together targeting customers so that they can decide to select a product or service over many products and services available in the market. “ for representing a brand, a business takes helps of logos, typography, packaging, and personality. Besides, there is customer service, product quality, pricing alongside corporate responsibility also represent a brand. All this inclusively form image of a brand in front of target audience and decides fate of the business in the long run.
