A Detailed Guide To Best CRM For Real Estate. When the housing market is booming, all you can think about are your ever increasing sales and it does not take long for sales to start piling up. But we know that when you are aiming for greatness, there is never such a thing as too much organization With a CRM system set up correctly, sales will become even easier than they already are plus there will be no risk of losing important client information A CRM (customer relationship management) system acts as an online database, allowing you to manage your contacts while saving time on manual data entry. If you are new to using a CRM and want a low-risk way to get started, we have compiled a list of free best CRMs for real estate. Those looking for more real estate-specific CRMs should consider investing in one of the paid systems, which offers more functionality at a higher price.