PinkBlue.in is an integrated supply chain solution for clinical / medical supplies in India (materials & equipment used by healthcare institutions during treatments). PinkBlue.in brings in thousands of manufacturers and tens of thousands of healthcare institutions into a single e-commerce platform, thereby creating the go-to platform for reliable discovery of better quality products and their best prices. PinkBlue.in also provides SaaS-based intuitive materials management software to enhance the supply chain management capabilities of both healthcare institutions and manufacturers, by creating complete visibility over a highly complex supply chain. With tens of thousands of products in use, and with almost all of them tagged with expiry dates, PinkBlue.in is working towards unlocking 20-30% value through consolidation and technology in a $11 Bn market.