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marketing analytics masters

4 years ago

ID: #649423

Business Description

Data science and Big Data analytics is bringing about a sea change in Marketing, according to Deloitte research. According to a Drexel University faculty, “the analytics won’t tell you the next big creative idea, it will tell you when the next big creative idea is working”. This pretty much sums up how Machine Learning and Artificial Intelligence are fundamentally transforming the Marketing industry.

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