Loa is a restaurant concept which is located on the ground floor of Center Hotel Laugavegur in Reykjavik, Iceland. The brief was to create a concept that was adaptable to day-parts – breakfast, lunch and dinner, as well as appeal to both locals and hotels guests alike. LÓA is the Icelandic name for a bird that traditionally signifies the coming of spring and works hand-in-hand with the design, inspired by the theme of ‘man vs nature’.
