ICRC is a leading name in India, offering Sales promotions, Merchandising solutions, Branding & Event Management in urban & rural markets. ICRC’s distinct strength lies in its rural promotional operations which have immensely benefited big brands like HUL, P&G, Pidilite, Marico, Nestle in penetrating rural markets and reach out to every nook and corner of India. Established in 1990, ICRC has evolved as the most reliable partners for Sales Promotion, Merchandising & Branding activities for scores of powerful Brands. ICRC has developed strategic linkages with large agencies such as O&M, Mudra, Lintas, HTA, Percept & Meccan. ICRC is the most trusted outsourcing resource for promotions at national level for Rural and Urban projects. It has a strong network across India.