The digital world we live in is constantly changing, evolving and expanding. One day we might be using social media to send a quick message to our friends and family, the next we are researching our next career move online. The digital world is no longer confined to our computers and laptops, it is now found on our smartphones, tablets and wearables. This constant evolution of the digital world has led to an increase in the demand for digital marketing professionals. The role of a digital marketing professional has evolved over time, from simply writing content to being able to influence the buying decisions of targeted audiences. The ability to identify the right audiences, understand their needs and motivations, and build a relationship with them has become increasingly important. But the internet isn’t the only place where digital marketing happens.