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Students who take a course in digital marketing will learn how to promote a company’s goods and services, as well as the brand itself, through the use of various online marketing channels, tools, and techniques. Students in the Business Owner course learn how to build and implement campaigns, evaluate personal and team KPIs, and analyse customer behaviour (Key Performance Indicators). The terms digital marketing specialist, search engine optimization specialist, social media marketer, and others are among the most common job titles in the digital marketing industry.