For a business to survive in today's congested world, survival is more than just a living instinct! Digital marketing is vital for a brand to stay afloat and remain in public memory. It seems like every other brand has a website. From the user side also, craving for digital content is far from being satiable, and to learn about a business, users turn to the digital infrastructure of a business even if the physical store is steps away. And digital marketing bridges the void existing between a brand and a user, and in that vein it's irreplaceable. Its capability to offer real-time insight into the analytics of a campaign proves its mettle as a marketing goldmine. Parameters like campaign success, ROI, can be viewed on a unified dashboard where all campaign-related data is available for scrutiny.