Back then, India’s consumption of plastic was a mere fraction of those of developed and developing countries. Right now, India generates about 277 million metric tons of plastic annually.

We knew that we were at the cusp of rapid change in the way we consumed plastic. We kept our goals simple at the time, we wanted to understand the nature of waste in India, we wanted to understand the ecosystem around it, and we wanted to create a quality product for our customers.

Over time, we have not only become experts in repurposing the unique nature of recycled polymers in India, we have also begun to understand the complex trail a plastic bottle charts out. From the waste pickers, to the kabadiwallahs, to the traders, we envisioned a robust economy around plastic. All while providing a quality product as well as sparking real change.