New touchpoints are needed for brands to engage with consumers. Corrugated boxes are an untapped resource. A new engagement opportunity for businesses and consumers

You probably picture waste and packing when thinking of corrugated boxes, but that is quickly changing. With technological advancements, packaging has become a medium for creating new interactive experiences between brands and consumers. We have seen it being used to create emotional connections and meaningful relationships with consumers. Corrugated packaging has recently taken a Consumer Engagement turn. The rising popularity of review sites and video content has created the need for the corrugated box to evolve. To stay relevant, corrugated box retailers must capitalize on what their customers want most: to see and learn about the products they buy and sell.