Instagram boasts more than 1 billion active users and is a highly potential tool for social sales now and in the future. This article explores this context in-depth and shares more valuable tips on how brands could use Instagram to increase user engagement and drive more new opportunities and sales. 

Instagram Ecommerce Tips

Focus on your content

Posting good quality content consistently matters more than how frequently you post on Instagram. Proper planning and scheduling of your content assures high standards of content and sustained engagement rates. 

Be strategic while posting photos.

Posting photos that appear more or less the same consequently might annoy your audience. Also, overposting product photos might make your IG feed look more sales-oriented and suppress the human side of your brand. All you need to do is awaken the creativity in you.

For example, you may show real-life objects and your products to build an emotional connection with the audience. Posting scenes and footage of background moments is your way to get more clicks and drive people to your product page.

Use Hashtags Wisely

Hashtags are like keywords, and people use hashtags to search for what they want. So you need to include the relevant hashtags in your posts. While Instagram allows you to have up to 30 hashtags, don’t urge to use all the 30. Stick using only the right ones, and you may include a few in your comments section. Geotags, branded hashtags are different kinds of hashtags that can increase user engagement and eventually sales when used the right way.

By using relevant hashtags for your Instagram posts, you are highly likely to get automatic likes for Instagram posts, boosting brand visibility and skyrocketing sales in the long run. 

You must add hashtags while posting content anywhere on Instagram, be it in-feed posts, stories, IGTV, reels, etc.

Optimize Your Organization’s Name 

Searching for a keyword on Instagram gets all results related to that particular keyword. So it is necessary to include all essential keywords in your company name in the bio section. 

Encourage User-Generated Content

Remember, Instagram is a social media platform, and you need to socialize. It would be best if you emphasized two-way communication. i.e, you need to let your followers speak out and share their opinion and content. Asking customers to share reviews about your product is one way to embrace UGC. Another simple thing you could ask users to share their experience of using your product like a video. These strategies help you connect with your customers, and these resultant videos increase more prospective buyers for your products. Sharing and reposting UGC helps expand brand reach and establishes brand trust among the vast number of users on the platform. Moreover, posting user-created content represents the down-to-earth attitude and the human tone of your brand. 

Keep customers and prospects in mind.

According to a recent survey, more than 70% of customers felt pleased when top brands gave likes to their Instagram posts. And 75% said they participated in Instagram photo contests held by their beloved brands. So, take a stand and run Instagram contests and giveaways consistently. 

Team up with Influencers

Influencers are the ones that consumers trust a lot, and when Influencers promote your brand, the results are highly incredible. Approach the right niche Influencers with a considerably sizeable following to let people know about your products. Instagram is considered the best channel that delivers fantastic results with Influencer marketing. 

Stay active 

Posting to Instagram while your target audience is primarily active is damn important. But managing to post Instagram content manually is pretty challenging, especially if your audience is active during strange hours when you want to fall on your bed. Just relax baby! There are several social media tools available in the market to rescue you. They can do the content scheduling for you in advance. Now, you can devote enough time to engage and respond to your followers’ comments.

Track Your Progress

Besides posting content, you need to monitor how well your Instagram posts and stories are performing now and then. The Instagram Analytics feature available for business accounts provided in-depth insights on engagement regardless of the content format (Stories, posts, reels, IGTV). The information from the insights section can be used to make changes and improve your marketing campaign whenever required. After taking a look at user engagement data, you can go ahead with scheduling your Instagram content. 

Be Omnipresent To Increase Sales 

You may have accounts on multiple social media platforms. Each platform has its unique features. You may have a different set of followers in each of your funds. Instagram allows you to seamlessly integrate with all other social media accounts. Responding to customer queries irrespective of the social media channel will make people understand their concerns for you. This eventually leads to more sales and revenue. 

Final Thoughts

Nevertheless, Instagram is the best place to get along with happy customers, ensure customer loyalty, promote and sell products, thus generating more sales. Almost a third of Instagram users have bought a product they knew from Instagram, and no one can deny that Instagram’s role in social selling is constantly growing.