Based in Vasant Vihar, New Delhi, Zariin was founded in 2010 by sister-duo Mamta Gupta and Vidhi Gupta. A leading jewellery label with a presence in over 21 countries and more than 200 stores worldwide, Zariin celebrates the occasion of life. Creating a beautiful amalgamation of Indian techniques and artisanal craftsmanship with the aesthetics of the contemporary West, the brand gives new meaning to “Modern Indian”. Fashion advocates look at Zariin as striking a fine balance between culturally inspired detailed designs and minimalism.

Affordable luxury at its best, Zariin promotes the notion to ‘Wear Jewellery Everyday’. Zariin sets itself apart from the industry standards, with its signature look of raw, uncut gemstones dipped in 22kt gold, encouraging its wearer to unapologetically embrace their flaws and imperfections.