Business Description

The products we intend to produce are fine crystal handcrafted glasses. They are special in the way that they are all specifically designed and adapted to various different sorts of drinks. This kind of industry is showing a high potential of growth nowadays as more people than ever before enjoy all kinds of drinks and as the demand of drinking a good quality of wine or also other alcoholic and also non- alcoholic drinks increases it is from big importance to use suitable glasses with different wines and drinks.

Our goal is to establish our products on the European market and to generate a market share of around 5%. The company’s long term goals are to expand and to establish the brand image. Furthermore the goal is to achieve a sustainable profit margin of 20%.

The main group to target are middle aged working people who are looking for an increased experience when drinking wine. But also younger people focus more and more on the glasses they are using to drink wine and other alcoholic drinks and therefore represent a growing hope group.

Together with a good friend and partner we plan to establish a new firm in the form of a limited liability company.

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