VARAÉ is an Indian wellness brand built around the human rhythm of the day — products designed to support the body at the right moment, from morning to night. Operating under SFS Industries Private Limited and based in Indore, VARAÉ blends Ayurvedic tradition with modern nutraceutical science to create functional products that are precise, purposeful, and premium.

The brand’s debut product, ANCHOR, is an AYUSH-licensed Ayurvedic nasal inhaler formulated with six active botanicals — Pudina, Kapura, Ajwain, Nilgiri oil, Clove oil, and Shudh Indrasan — and sits at the intersection of ancient breathwork and everyday ritual. VARAÉ’s growing product range spans functional honey sticks, sleep gummies, and hydration formats across its three brand pillars: Breathe, Balance, and Belong.

VARAÉ is a DPIIT-recognised startup, currently available direct-to-consumer via its website and expanding across Amazon.in, Tata 1mg, and quick commerce platforms. The brand is built on the conviction that wellness should feel like ritual, not routine.