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Ultimate Guide to Brand Architecture: Strategies for Building a Cohesive Brand Structure

4 months ago

ID: #883567

Business Description

Brand architecture is the strategic framework that organizes and structures a company’s portfolio of brands, ensuring clarity, consistency, and alignment with its overall brand strategy. It encompasses the relationships and hierarchy between the various brands within the portfolio. In this comprehensive guide, we will delve into the key concepts, strategies, and best practices for brand architecture, helping you create a cohesive and effective brand structure.

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