The concern that our routine behaviors are causing harm to our beautiful planet inspired the creation of the brand Unroutine. Those simple routine habits which we do not even think twice like using a plastic bag, that once used would be there for hundreds of years without decomposing and finding its way into the food chain, water bodies or just the aesthetics of nature. The fun part is all of us can Unroutine ourselves - corporates, government and all of us. We just need to be conscious of the choices we make and save our planet earth.
Re-engineering our routine habits and practices into eco-friendly ones that would leave our planet cleaner and greener is known as unroutine, and it is a lifestyle choice. Want a proof? Let’s take the example of a routine task like vegetable shopping. We go to the vegetable market with a plan to buy certain vegetables but never carry a vegetable bag. This routine practice results in our picking up multiple bags (5-6 bags in an average) all in the name of convenience and routine practice. If we shop once every 3 days, each person will collect more than 500-600 bags annually.