1. Basic SEO Audit

A detailed analysis of the firm's website to identify SEO weaknesses and opportunities for improvement.
Includes:
✔ Website speed & performance check
✔ On-page SEO analysis (meta tags, headers, internal linking)
✔ Competitor ranking comparison
✔ Keyword ranking report
✔ Mobile responsiveness check

2. Keyword Optimization

Ensures that the firm's website is ranking for high-value tax-related search terms in Zurich.

Includes:
✔ Finding the best keywords for tax consulting services
✔ Optimizing website content for target keywords
✔ Title tags & meta descriptions enhancement
✔ Alt text for images
✔ URL structuring for better SEO performance

3. Local SEO

Boosts visibility in Zurich-based searches to attract more local clients.Includes:
✔ Local keyword research & implementation
✔ Citation building on Zurich directories (Local.ch, Google My Business, Yelp, etc.)
✔ NAP (Name, Address, Phone) consistency check
✔ Google Maps optimization
✔ Creating location-based landing pages

4. Google My Business (GMB) Optimization

Improves local visibility on Google Maps and local search results.
Includes:
✔ Complete setup & optimization of Google My Business profile
✔ Adding service descriptions with optimized keywords
✔ High-quality images & branding enhancements
✔ Review strategy & response templates
✔ Weekly posting plan to boost engagement

5. Full SEO Growth Package

A comprehensive package designed to improve rankings, traffic, and conversions.
Includes:
✔ Everything from the Basic SEO Audit, Keyword Optimization, and Local SEO
✔ Monthly backlink-building strategy
✔ 2 SEO-optimized blog posts per month
✔ Competitor analysis & weekly/monthly progress reports
✔ Ongoing GMB management

Custom Add-ons
???? SEO Content Writing (Blog posts, website pages, FAQs)
???? Backlink Building (High-Quality Local & Niche Links)
???? Landing Page Optimization