Nirmalaya is a Delhi-based sustainable wellness brand founded in 2020 that transforms floral waste collected from temples into premium, chemical-free fragrance products. Nirmalaya offers all-natural, charcoal-free incense sticks, essential oils, and soulful attars — crafted from recycled flowers to bring peace and purity to everyday rituals. Its flagship offerings, including incense sticks, dhoop cones, havan cups, and luxury gift hampers, are known for their eco-friendly and spiritual appeal. The brand has raised over $800,000 in seed funding and gained wider recognition after appearing on Shark Tank India in 2023. Nirmalaya is one of India's fastest-growing D2C wellness brands, blending sustainability, spirituality, and women's empowerment into every product it makes.