"I Value Every Idea" a design-led, lifestyle brand. We create aesthetic utility products, inspired by need. With balanced elements of utility, aesthetics, quirk, and a minimalist approach, our products exclusively stand strong in their category. We work with rural artisans, who are masters in their craft or train young talent into becoming master craftsmen with upgraded knowledge and skill set. We take pride in our association with one of the oldest and most sophisticated hand skills - carpentry and hope to keep the skill alive in young hearts with a little blend of design.