At CITTA, we’ve got everything your little one’s skin could ever need And then some! Safety? Absolutely. 100% transparency? You bet. Innovative skincare solutions? Of course! And the best part? Everything we do is rooted in dadi nani ke nuskhe, those time-tested remedies passed down through generations which are tested and approved by dermatologists. Inspired by the rich traditions and the wisdom of grandmothers, Akanksha, Tanay, and Monisha Sharma, founded CITTA - a premium baby bath & skincare brand that thoughtfully blends grandma’s nuskhes with modern scientific expertise. The name CITTA comes from the Sanskrit word “Chitta,” meaning consciousness. For us, it’s about being mindful of every parent’s need for products that are safe, effective, and comforting.

CITTA is an Indian skincare brand rooted in traditional dadi-nani ke nuskhe and backed by modern science. We create safe, effective baby care and adult care products using clean, transparent, and dermatologist-approved formulations. Our mission is to bring timeless Indian wisdom to everyday skincare with purity, trust, and innovation.