Shemaroo houses the biggest Bollywood film library. Such is the work environment where everyone talks and breathes Bollywood. We like to believe, every moment we live is a story and someone behind the lens is filming us, such is our love for Bollywood. There is drama and melodrama. Everywhere there is a Bollywood madness. In our lives, there are few films, few characters, dialogues or songs that we find ourselves closely related to. That’s when we thought why not print this Bollywood madness on clothes we wear, on home accessories, and spread the love! Little did we know what was to follow – a deluge of madness and ideas for goodies! We were all set, but what was to call ourselves? We penned down names, trashed papers, had sleepless nights, scratched our heads, but failed to get an appropriate name for the brand. Madness prevailed and amidst this we found the apt name for the brand – Yedaz. The brand was founded in the year 2016 as an idea for creating a range of Bollywood themed merchandise solely for the love of being filmy.