In the United Nations Summit, it has been decided to achieve Sustainable Development Goals by 2030. Sustainable development covers 193 countries, which are committed to working together under the theme “Transforming our world: The 2030 Agenda for Sustainable Development”. India is among the countries tasked with accomplishing 17 sustainable development goals by 2030. To advance in this endeavor, political strategist Atul Malikram has initiated the #2030KaBharat campaign.This initiative aims to evaluate India's awareness and advancement in achieving Sustainable Development Goals while also increasing public awareness.

The #2030KaBharat campaign operates by assessing state-wise performance on global Sustainable Development Goals (SDGs) such as eradicating poverty, environmental conservation, diminishing economic inequality, ensuring universal peace and justice, and promoting quality education, among others. This entire initiative is built upon the fundamental principle of "No one is left behind."